The Australian Accessible Tourism Alliance – Helping Australians to explore with confidence
We must come to appreciate that accessible tourism does not only benefit persons with disabilities or special need; it benefits us all.
Taleb Rifai, United Nations World Tourism Organization Secretary-General
There are more than 4 million Australians living with one or more disabilities. This figure only increases when considering Australians living with a temporary injury or illness or considering the friends, families, and carers of those with a disability. That is an enormous market that’s ready to be tapped into, just by improving your accessibility.
The Australian Accessible Tourism Alliance has been formed in recognition of the huge potential for improvement of accessibility in Australia’s tourism operations, facilities, and services.
Good Access = Good Business
Every business owner knows the importance of good customer service for anyone who enters your business or facility, but what about the customers that don’t even make it to your front door?
Consumer research reports have found people who encounter an access barrier or experience poor disability awareness at a brick-and-mortar and/or web business will simply move or click away to another site[1]. The provision of “Good Access” is therefore vitally important to any business or facility.
Beside the fact that it’s unlawful in Australia to not provide equal access to goods and services[2], the provision of “Good Access” makes genuine, good business sense.
Removing barriers for customers leads to a better customer experience and will attract more customers
Whether you are trying to understand what accessible tourism is, have already started on your journey towards accessibility or are looking to further improve your offerings the Australian Accessible Tourism Alliance can assist.
Accessible Tourism Stories and Testimonials
Links to accessible tools
Realistic RACE – is the best experiential disability awareness training there is.
Accessible Australia – list your accessible business for free on our national tool and encourage people to leave reviews.
FREE Business Accessibility Toolkit – Take the first steps at looking at your business premises through the lens of ‘accessibility’.
